I, Erica Jones, am the owner of The Lip Beat. I am based out of Greenville, SC and along with owning and managing The Lip Beat, I am a full time Registered Nurse. Caring for people has always been a passion and I find great pleasure in being able to care for people through my occupation and company. I wanted to create a product that was cruelty and vegan free while still adding moisture and health to the lips. Providing quality products and being an influencer to others are my primary goals and I hope that you are touched by the experience of The Lip Beat.